Hobbie & Craft Article:
A Glimpse into the Big Changes in Barbie Collectibles Coming Up
Barbie Doll collectors have been waiting some time for the new changes in the Barbie Collectibles line. The time has finally come. Barbie Collectibles has a Collector Advisory Panel. It was by listening to collectors, the input of this panel and doll dealers that Barbie Collectibles has renewed the collection. The collectors wanted the Barbie Collectibles to stay limited in production. This is somewhat due to the overproduction and market overflow that took place not long ago, bringing down the value of many dolls. Keeping the dolls limited in production, yet still reasonably obtainable for a collector promote the excitement of collecting. Along with new collector friendly packaging and an overhauling of their Barbie limited edition marketing programs, the changes are what collectors have been waiting for. Let's take a glimpse into the big changes in the Barbie Collectibles coming up.
One of the changes over the years, and Mattel continues to update is packaging. Collectors know that to retain the value and even appreciate in value over time the Barbie Collectible must never be removed from the box, or NRFB. This poses a problem for a proud collector who wants to display their collections. Most collectors look for boxes that do not hide the item they have invested in, but rather display it. Mattel has responded to this need for better packaging. The new Barbie Collectibles are in boxes that make it easy to display the beauty of the doll without, and NRFB. This is an added benefit for dealers as well. The clear plastic window box was the packaging for most modern collectible Barbie dolls. If you display the doll in this box, you can only view it through the plastic window. If you try to remove the doll the box is often damaged.
The next change was in the name of Barbie Collectibles product line. Beginning with the Badgley Mischka Bride Barbie doll, which came out in 2004, and is still the currently featured doll, the new look and logo for Barbie Collectibles was revealed. Barbie Collectibles became Barbie Collector. Mattel changed the product line, web space and log to a new modern "Collector" image.
The major change Barbie Collector made from Barbie Collectibles is in the way the structure the value of the dolls. In the past there were Limited Edition dolls and Collector Edition dolls. Mattel has now moved to a new four-tiered structure to organize the dolls released by Barbie Collector. This change will help collectors when they purchase a doll to determine value. This will also aid retailers in marketing strategies. There is a color-coded system with each color level having its own per-doll production range, retail strategy, and new packaging. The packaging both tells a collector which color tier the doll belongs to, as well as lets the collector display the doll beautifully without having to de-box the doll.
The first tier is pink, and then the additional tiers add other colors representing even higher standards like silver, gold, and platinum. The Pink Label will include fun, keepsake dolls such as the Dolls of the World. Pink Label dolls will come packaged in a box with a clear acetate front trimmed in pink, which makes a nice display for NRFB. The Pink Label dolls will not be limited production dolls.
The second tier is the Silver Label. This tier includes the Birthday Wishes dolls. Each doll is limited to no more than 50,000 pieces created worldwide, and comes packaged in a silver-trimmed "reveal" package, known as a "new version of the "cake box package," which features a closed box with a beautiful doll photo or other artwork on the cover. Remove the lid to reveal the doll, protected behind a layer of acetate. Just slide the top portion of the lid onto the packaging back to create an easel-type display, ideal for NRFB collectors. These boxes make NRFB collecting worth it.
The third tier is the even more limited edition, Gold Label. Each doll in the Gold Label tier is limited to no more than 25,000 pieces created worldwide. Gold Label dolls include such popular collector series as the Barbie Fashion Model Collection Model. These dolls come in a "cake box" type package just like the Silver Label dolls.
The last tier is the very limited Platinum Label. These dolls are produced in editions of less than 1,000 worldwide, and the tier includes premium one-of-a-kind dolls available at select events (like a Bob Mackie OOAK (one-of-a-kind) Barbie doll created for Dream Halloween).
All Mattel authorized specialty retailers will have the opportunity to carry the full range of dolls from Pink to Gold. A new logo, "Barbie Collector", new, sleek packaging and a 4-tier structure for all Barbie Collector dolls is grabbing the Barbie Collector's attention.
They were looking for a more exciting Barbie collection and Mattel is responding.
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